Canada's insider blog

Belts are still tight; the bottom line in sharp focus everywhere. So (shameless plug coming up) the Canadian Tourism Commission (CTC) has brought out EQ-Light, a chance for smaller businesses and destination marketers in Canada to take a look under the hood of CTC’s Explorer Quotient (EQ) web tool.

Basically, EQ is a web marketing tool that helps tourism operators better target their offering to specific consumer “types.” But if you can’t afford the whole enchilada, you can test the waters with an abbreviated version. See CTC’s corporate website for details and download the free toolkit.

After perusing those guides, e-mail EQ@canada.travel to get started on a customized Commercial EQ Quiz. Cost? $5,000 per year. There’s also an option to hire an authorized trainer to help wise up your staff.