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Lower fuel costs not enough to encourage travel, new report says.
CTC’s Tourism Intelligence Bulletin tracks travel trends in key markets.
Retreating oil prices won’t be enough to motivate either domestic or international travellers to visit Canada in the upcoming months, says a new report from the Conference Board of Canada and the Canadian Tourism Commission (CTC). The Tourism Intelligence Bulletin (TIB) is based on research conducted between July and August, 2008.
Travellers and businesses alike will be more careful than ever about how and where they spend their money in the months to come. For instance, budget conscious Brits are paying more attention to camping and affordable all-inclusive trips. Businesses in the US will be cutting back on corporate travel, which could impact on Canadian meetings and conventions.
There are some bright spots: Australians planning ski vacations can take advantage of better air access to Canada. Travel agents in the UK report a surge of interest in Canadian resorts as well.
Overall, the Tourism Leading Indicator Index is trending slightly favourable for visits to Canada from France, Mexico, China and Australia; while the outlook is slightly pessimistic for visits from the US, UK and Japan. Reports on all of the CTC’s nine key markets are included.
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