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CTC, Parks Canada join forces, sign ‘Memo of Understanding’.
Agreement means more collaboration on national projects, promotion, marketing and special events.
From a tourism standpoint, it’s the perfect match—uniting the Canadian Tourism Commission (CTC)’s marketing power and the historical, cultural and environmental expertise of the Parks Canada Agency (PCA).
Earlier this week, these two well-known organizations signed a “Memo of Understanding” that will help to leverage the strengths of both.
The agreement, signed in Ottawa, ON on Nov. 5, provides the framework for greater collaboration on national strategic planning priorities, special events, research and information sharing, communications and promotion.
“As Canada’s premier leaders within the Canadian tourism industry, PCA and the CTC share common goals that have already led to a number of initiatives that are mutually beneficial,” said Paul Nursey, CTC’s executive director for strategy management.
Specific projects include marketing northern tourism, promoting the Vancouver 2010 Olympic and Paralympic Winter Games, participating in the Icefields Parkway Planning Initiative, using CTC’s proprietary Explorer Quotient tool and developing sustainable tourism initiatives.
“The Memo of Understanding will support the Government of Canada’s efforts for the growth and future sustainability of Canada’s tourism industry—in particular small- and medium-size businesses—in efforts to develop products and promote opportunities to potential markets, as well as enhancing the awareness and quality of visitor experience opportunities in Canada,” Nursey concluded.
photo: Signing the Memo of Understanding in Ottawa. CTC's Steve Allan, Michele McKenzie, (left and centre), and Parks Canada Agency's Alan Latourelle (right).
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RT @jminter: Irish House is hoppin' http://twitpic.com/126ijr #van2010
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RT @FCV: @FCV aide concours de lancement @ctccct nouvelles sections secret d'ici! http://tinyurl.com/ye8s7mp @secretdici
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Vancouver's Top 5 public transit sightseeing tours: http://ow.ly/15j3V
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RT @FarWriter @JByers11 Heading up Star Olympics coverage 6th time. Will do Olympics & travel tweets & blog: www.thestar.blogs.com/travel
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@TourismNiagara thx for the contest RT!
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